Introducing Cocoa Runners

I’d like to introduce you to my new baby. Say hello to Cocoa Runners.

For the last six months, I’ve been working with a team of chocolate industry experts and e-commerce veterans to launch a new service that we hope will introduce stunning artisan chocolate to a much wider audience.

Cocoa Runners is a subscription service that will deliver the very best bean-to-bar chocolate right to your door.

Every month, subscribers get 4 carefully chosen chocolate bars delivered in our specially designed letterbox friendly box. Each box is curated around a theme that links all the chocolate together and comes with our unique tasting cards – and some extra chocolate for sharing with a friend.

When you receive your box, you’ll be able to rate and review all the chocolate and buy more of the ones you love from our exclusive members-only Chocolate Library.

But when we created Cocoa Runners, we wanted to go beyond just delivering you four bars every month. We wanted to unwrap the stories behind some of the amazing people that make the chocolate. There is a real movement toward ethically sourced chocolate produced by people with a real passion for sustainability, and we think those people are worth talking about.

But we’ll also be delving deeper into the chocolate itself. Between us, we’ve tasted and analysed over 500 bars, and we wanted a clear and concise way of getting what we’ve learned across. After looking at all sorts of flavour wheels and graphs, we came up with a simple set of icons for chocolate type, texture, intensity and flavour notes.

These icons aren’t just great for giving you at-a-glance information about a particular bar, they also allow us to do some very clever technical stuff with recommendations. As you rate the bars in your Cocoa Runners box, we can build up an increasingly accurate picture of the kinds of chocolate you like and other bars we think you should try.

We’d love to tell you more about Cocoa Runners, so people do take a look around our website and add us on Facebook and Twitter. We’ll also be exhibiting at Salon du Chocolat – the UK’s largest ever chocolate show – at Olympia this weekend, so come along and say hello to the team there too.

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